...Ding Ding!! .....There is seemingly no end to the exhaustive budgets and sporting rivalry between BT Sport and SKY Sports ... with SKY producing a power punch in the latest round by introducing David Beckham to front their current advertising campaign.
Probably the most recognisable British sportsman, certainly in the world of football, a mass ad campaign launched this week across Sky and terrestrial TV channels as well as outdoor, print and digital activity.
WPP agencies Maxus and MediaCom must be loving the ongoing battle as the budgets continue to get ploughed in to multi media campaigns.... Just how many rounds can they afford to go??
Initial contender for #PureAdOfTheWeek
No comments:
Post a Comment